The company's managing director, Stuart Grant, highlights the reasoning behind the investment. "Originally, a website was a 'nice to have' feature for many companies in the precision engineering sector and a web presence was literally seen as an extension of an entry in a telephone directory. However, at Premier we view our website as our shop window for the world, because for many potential customers it will be the first insight they get into how the business is set up and how it projects its core competence," he says.

Detailing Premier's capabilities and services, the new website also provides AS9100 and ISO 9001 quality certification and customer approvals from tier-one aerospace companies such as Goodrich, Rolls-Royce, GE Aviation and Messier Dowty. An overview of the gun drilling is also provided, to show potential customers exactly what is involved with this process.

There is no doubt that the market sectors that Premier supplies to, which include aerospace, offshore and subsea oil and gas, motorsport, fluid power and medical, have become more sophisticated. Stuart Grant says: "The new website highlights how we are matching our customers' requirements for concise and efficient operation."